1. Cultural.  GS HAIR moved 2,300 miles from Sacramento, CA to Raleigh, NC.
2. Safety. The salon moved from a retail environment to a home-based business.
3. Travel Time. Located 37 minutes South of Raleigh, NC city base. 
2. Service.  A color allergy forced the owner to remove color services from the menu.
3. SEO.  Blog posts had to be updated to reflect the new service limitations without removal.
4. Tone. Big City West Coast to Small Town East Coast needed a tone check. 

Maintain credentials.  Introduce talent to an entirely new audience.  Tone down pretentiousness.  Keep service price close to par.  Refresh and update the website.  Make sure people can find the new location in a residential neighborhood.  Remove pain points.  Funnel those leads to conversion.  Voice check for new reach.  We knew this would be a slow build from the owner's semi-retirement.  Publish new blog posts.  Like all sites, it's still and forever in the process. 

UX Design to create a smooth conversion funnel.  Upgrade to Google Analytics 4.  Better responsiveness to reporting data.  Fast load.  Higher conversion.  The business focus changed from haircuts and hair color to haircuts alone.  Updated blog posts.  

WordPress.  Google Core Web Vitals.  Google Analytics.  Grammarly.  Adobe Rush.  Adobe Spark.  Adobe Photoshop.  Adobe Premiere Pro.  Adobe Express.  Adobe Portfolio.

writing sample
Sacramento Salon Pros
New styling product for thin hair
This salon wife is rejoicing!  I have long fine hair.  Styling products on my scalp are a must.  But that volume game rides a thin line.  If I use too many products, I’m “insta-dated”.  Plus the product residue is sticky and flaky.  If I go without product, my hair lies so close to my scalp that it appears to be thinning.  Neither are attractive looks.  I’ll be XX this year (gasp) and I’m fighting it every step of the way.  My constant efforts are not a badge of vanity.  Rather a refusal to waive the white flag of defeat.  My styling routines must be affordable, easy, and expedient. If your hair is aging ladies, follow me, I can help.
Product Perks
So rock-star hair husband hands me this pretty little cobalt blue pump bottle from our newest product line – Hair Phix. You see, I get to Guinea Pig all the products before they get to you.  He tells me to put a very small amount in my palms and work it into my hair after it is combed out but still wet.  The first time I forgot until my hair was half dry.  Don’t do that.  (See ‘flaky’ above).  The next time I applied it properly and continued to the dry phase.  This stuff is lovely.
What Hair Phix Does
My hair added great volume without being obvious.  I noticed a visible difference, especially at the crown.  And miracle of miracles, it wasn’t sticky or tangling later when I ran a brush through it.  I had been in the wind that day on a winery tour and expected it to snag into a fine tumbleweed mess.  When I ran a brush through it that evening, it brushed out beautifully.  I didn’t experience any breakage either.
Where to Buy
The Hair Phix website describes it as a vegan-based formula that locks in my hair color and prevents fading.  I have a super-sensitive scalp and color can be brutal on my head.  As I battle the grey hair, those touch-up visits become more frequent.  Hair Phix promises to help repair scalp cell damage from both color and chemicals.  I can definitely testify that my hair is soft and crunch-free, which means breakage-free, even after a windy day.
Hair Phix Styling Cream worked quickly into my beauty routine.  My new favorite produced much-needed volume without a sticky residue.  Because I’m using so little of it, it looks like my supply will last for quite a while.  Our new product line was formulated by the same chemist who did the original Sojourn line.  When Sojourn became mass-produced their quality rapidly declined.  Like most relationships based on lies, we broke up and moved on.  If we won’t use the products, we won’t endorse them.  The proof is in the results.

Who we are
We carry The Hair Phix product line at GS HAIR, 719 S 1st St., Smithfield, NC 27577.  Anyone can stop by during salon hours to purchase our products and enjoy free advice from Greg.
Greg Saumure is a Master Hair Stylist and Hair Colorist with over 30 years of experience.  He has worked behind the chair in Sacramento as a stylist, colorist, educator, and lastly as the owner of Sacramento’s Best Salon.

He has launched the careers of hundreds of local stylists through his rigorous training and education program.  Greg is also one of the few Vidal Sassoon Alumni in the Greater Raleigh area.  
Read about the difference between Vidal Sassoon Alumni vs. Vidal Sassoon Certificate holders here.  He has earned his loyal following of clients through a life-long commitment to exemplary customer service.  We hope that you’ll be one of them. Read more about Greg Saumure here. 

Check out dramatic before and after videos of Greg’s work on our
YouTube Channel.
NEW Location!  719 S 1st St., Smithfield, NC 27577
Call Today (916)838-4642
Tue-Fri 11 to 7
Saturdays 11-4

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